Question

As a manager at IceCold Foods, Oscar is responsible for the firm's S'Cream brand of ice cream. He recently approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Oscar serves as a______.

(1) product development manager.
(2) brand manager.
(3) target market manager.
(4) commercialization manager.

Answer 1

Answer: The correct answer is "(2) brand manager.".

Explanation: Oscar serves as a brand manager.

The brand manager is the person who has all the information related to a product or service in a company. Learn about the process of planning, distribution, communication and sale of this. It depends on the success and profits generated by the brand.