Question

Holly’s Candle Shop sells scented candles. The shop offers hundreds of different types of candles, but they are all priced at either $10, $8, or $6.

In this case, Holly’s Candle Shop appears to be using:

A) price negotiating.
B) penetration pricing.
C) price lining.
D) odd-even pricing.
E) leader pricing.

Answer 1

C) price lining

Step-by-step explanation:

Based on the information provided within the question it can be said that Holly’s Candle Shop appears to be using price lining. This refers to a business decision in which a range of products from the same product line are priced differently depending on the difference in quality. Which is most likely the case in Holly's store since she sells only candles but the higher quality candles are priced at $10 while the lowest quality ones are priced at $6.