Question

A marketing company is trying to decide whether it should offer promotions to its new web customers. Its consultants have suggested that the company engage in an online search engine and paid Internet advising campaign to gain new customers and offer them promotional deals. The company would be well advised to consider all of these items/costs in evaluating its promotion decision EXCEPT

Answer 1

The correct answer is "the consulting fees paid for the advice".

Step-by-step explanation:

A marketing company must offer promotions to its new customers on the web by participating in an online search engine and a paid Internet advisory campaign. This is necessary to be able to attract new customers and create promotional offers. The company should not consider the costs of consulting fees paid for the advice given that the investment to attract new customers will give greater benefits to the company.

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