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As a manager at a manufacturing company, Mary is responsible for activities that are directly connected to the organizational goals and its sources of competitive advantage. Mary should focus on the political strategy of _______ to grow her influence.

User Evelise
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2 Answers

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Final answer:

Mary should focus on building alliances, engaging in corporate lobbying, and community engagement as part of her political strategy to grow her influence in support of her manufacturing company's goals and competitive advantage.

Step-by-step explanation:

As a manager in a manufacturing company, Mary, responsible for activities directly connected to the organizational goals and sources of competitive advantage, should focus on a political strategy that not only adheres to her ethics but also effectively grows her influence within the company and the industry. Since the political strategy she chooses will impact her ability to achieve certain outcomes, Mary must be strategic, considering both the internal dynamics of her organization and the broader economic and political landscape.

One approach Mary could take is to build alliances with key stakeholders within and outside the organization to support her initiatives. Engaging in corporate lobbying could also be part of her strategy if her goal is to influence policy or regulatory changes that affect her industry. Additionally, she might consider community engagement initiatives to bolster the company's public image and gain support from local stakeholders and the wider public, which in turn can lead to influenced policymakers. This aspect can tie back to the concept of grassroots politics, mobilizing supporters from the ground up. Nevertheless, Mary's strategy must adapt to the imperfect information and multiple goals that often characterize real-world scenarios, requiring a careful balance between different strategic approaches.

User Taper
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2 votes

Answer:

The correct answer is Differentiation.

Step-by-step explanation:

Product differentiation is a competitive strategy that aims at the consumer perceiving differently the product or service offered by a company, with respect to those of the competition.

Product differentiation can be based mainly on various attributes such as quality, color, size, after-sales service, specialized attention, location, brand recognition or luxury. But any attribute makes perceive a product or service differently is considered product differentiation.

It should be noted that the differentiation also has a subjective element since consumers can perceive that a certain brand is different from another based not on the comparison of objective characteristics but on the idea that they have made of the company and its image.

User Seva
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