Question

In cases of ________, the consumer needs a great deal of information to establish a set of criteria on whichto judge specific brands and a correspondingly large amount of information concerning each of the brands to be considered.

A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Answer 1

Answer: Extensive problem solving.

Explanation: Extensive problem solving is the process whereby a consumer gathers large amount of information about a group of related products in order to enable the consumer select the best, out of the group of products. Extensive problem solving is applied if a consumer is purchasing a product for the first time.