Question

Jackie is trying to decide which computer to purchase. After reading various articles comparing computers and researching the different types of computers in Consumer Reports, she makes her decision. Jackie's decision illustrates

A) central route persuasion.
B) peripheral route persuasion.
C) cognitive dissonance.
D) attribution theory

Answer 1

The answer is A) central route persuasion.

Step-by-step explanation:

According to the elaboration likelihood model, under the central route a person will carefully consider the objective merits of a product, and will likely conduct and analysis and comparison to determine the decision.

On the other hand, the peripheral route is based on first impressions and the immediate association with positive or negative outcomes.