Question

The mayor of Lexington, Kentucky, held a press conference to comment on some changes to a local ordinance and explain how it would affect the city. During the press conference, interested citizens could use Twitter to send in questions. The mayor's staff monitored the questions and selected some of them for the mayor to answer during the press conference. This can best be described as

Answer 1

Integrated Marketing Communications

Step-by-step explanation:

Integrated communications in advertising is a simple idea. This assures that all modes of communications and correspondence are strongly linked together.

Integrated Marketing Communications, or IMC,, implies combining all promotional tools to work together in unison at its most fundamental level.

It understands the importance of a detailed plan that assesses and integrates the strategic functions of a number of communication disciplines, including marketing, media relations, private sales and sales promotion, to ensure transparency, continuity and optimal communication effect.