Question

Which of the following statements is TRUE? Group of answer choices

A. Channels should have certain distribution objectives guiding their activities.
B. The channel management process is rigid and never changes.
C. A channel of distribution is only for physical products, not services.

Answer 1

A) Channels should have certain distribution objectives guiding their activities.

Step-by-step explanation:

Distribution channels are the all the companies involved in getting a product or service from the manufacturer or producer to the final customer. Distribution channels must be managed in a way that ensures the product or service reaches the widest possible consumer base. In order to achieve this goal, each part of the distribution channel must be given distribution objectives to guide their activities and as a way of measuring performance.