Question

3. Describe a real or made up example of word of mouth promotion. Why do you think people were motivated to spread this message to others? (1-5 sentences. 2.0 points)

Answer 1

A person might go get gas at a local gas station and compare its prices to other local ones. If this station has cheaper gas (or fewer cars/traffic, for example), then the customer will tell his/her friends that it is more efficient to go get gas at that specific station instead of others. The person was motivated by the price of the station, which reduces costs for both them and their friends.

Step-by-step explanation:

Word of mouth promotion is promoting a good or service personally to acquaintances, so this is also an example of it.

Answer 2

Word of mouth marketing (WOM marketing) is the best or worst possible propaganda that a business can have. If the client is very happy and satisfied with your product he/she might tell his/her friends about it. But if the client is unhappy and dissatisfied with your product or service, he/she will definitely tell his/her friends about how bad your product is. WOM marketing is like gossip, it can help or it can hurt.

For example, a client goes to a local grocery store and is looking for a specific type of yogurt which isn't available and instead grabs a sugar free yogurt from a new dairy company. When he gets home and eats the yogurt, he discovers that it tastes great and the fact that it is sugar free is a plus. Since he really liked the new yogurt, he told his parents and friends about how good the products of the new dairy company were.