Question

Trackanddeliver.com is an online retail store that does not require a fixed delivery location and delivers goods to the current location of the customer by tracking the customer's cell phone location. This way customers need not be at home when a package arrives nor have the package delivered to a neighbor. In this scenario, Trackanddeliver.com is considered as a _____

A) symbolic innovation
B) discontinuous innovation
C) radical innovation
D) hedonic innovation
E) functional innovation

Answer 1

E. functional innovation

Step-by-step explanation:

Functional innovation -

It is the method by which the any problem is solved by using creative and innovative method , is known as functional innovation.

This method is adapted by organisation for stand apart in the competitive market , by using new , innovative and creative methods.

Hence , from the question,

Trackanddeliver.com deliver the product to the peoples exact location , uses the method of functional innovation.