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An ad for Bud Light ran six times during a recently televised football game. When measuring IMC results for this ad, six would be the __________ for this telecast. A. Frequency B. Reach C. Gross rating
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An ad for Bud Light ran six times during a recently televised football game. When measuring IMC results for this ad, six would be the __________ for this telecast.

A. Frequency
B. Reach
C. Gross rating points
D. ROI
E. Click-through rate

User Gyandeep Sharma
by
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1 Answer

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Answer: (A.) Frequency

Step-by-step explanation:

User Pbalaga
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