Question

Brad Gordon, a real estate agent, brings together the buyers and sellers of houses as well as commercial property. Brad helps the parties negotiate the terms and conditions of real estate sales, but he does not take title to the property, provide credit, or assume any risks associated with the exchanges he helps negotiate. Because Brad provides only limited services, he is not a true marketing intermediary.

A) True
B) False

Answer 1

Answer: False

Step-by-step explanation:

A market intermediary can be said to be an individual or group that serves as a link between the manufacturers/owners and others such as intermediaries or the final buyer.

There are four types of marketing intermediaries, namely: Agents, Wholesalers, Distributors and Retailers.

Agents; they serve as intermediaries between buyers and sellers in exchange for an agreed commission.

Wholesalers; they buy products from manufacturers in large quantities and then sell them.

Distributors; like Agents, they do not buy from the manufacturers instead they help distribute in exchange for an agreed commission or prearranged fee.

Retailers; they sell to the final consumer.

Brian Gordon, the real estate agent falls under the agent category therefore, he is a true marketing intermediary.

Answer 2

False

Step-by-step explanation:

As a marketing intermediary, Brad Gordon has done his part according to the function of a marketing intermediary since he has negotiated an exchange. it doen't reduce his job as a marketing intermediary.

It is left for the connected parties to provide credits or assume risk associate dwith the exchange.

i hope this helps.