Question

Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Estella is trying to create a__________ appeal.

a. emotional
b. informational
c. institutional
d. reminder
e. niche marketing

Answer 1

B) Informational Appeal

Step-by-step explanation:

Estella is trying to create an informational appeal by advertising message that communicates the tangible features of her company's laptop computers. It gives you the opportunity to highlight the features of the product and the benefits a consumer will receive when using the product. It is a good way to convince consumers your product is something they genuinely need and can use.