Question

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the __________. a. seven Ps of services b. service matrix service c. continuum service d. encounters service mix.

Answer 1

The correct answer is letter "A": seven Ps of services.

Step-by-step explanation:

The four Ps of the traditional marketing mix are the same first four for the expanded marketing mix for services. Those are Product, Pricing, Promotion, and Place. Then, this approach incorporates three elements which are People, Process, and Physical evidence or environment.