Question

In an effort to increase customer loyalty, management at Pratt International has worked to create a personal dialogue with their customers. This dialogue will enable Pratt to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Pratt International's strategy illustrates:________

Answer 1

relationship marketing

Step-by-step explanation:

Based on the information provided within the question it can be said that Pratt International's strategy illustrates a relationship marketing. This is a business strategy whose main focus is on developing and gaining customer loyalty through long-term engagement with customers, as opposed to focusing on short term goals. Which is what Pratt International is striving to achieve by focusing on increasing customer loyalty.