Question

The Maryland Department of Travel and Tourism promotes tourism in the state by sending travel agents and bus tour companies information about the state's many attractions. The hope is that by stimulating interest in tour and travel agents, they will in turn encourage their customers to visit Maryland. This example represents a ________ promotional strategy. a) push b) pull c) sampling d) product placement

Answer 1

Answer: (A) Push

Step-by-step explanation:

The push promotional strategy is one of the type of marketing strategy in which the various types of organizations are push their products to the customers.

• This strategy always ensure the customers about their products and the brands during the purchasing process.
• The main aim of the push promotional strategy is that it used the various types of active technique for push their brands or the products to the customers.

Therefore, the above given example basically represent the push promotional strategy.