Question

It has been more than five years since the BP oil spill that rocked the Gulf of Mexico. BP has launched a number of campaigns to reestablish its credibility. If BP wanted to identify changes in public opinion impacting the firm, it should conduct _______________.a. a social auditb. an aided recall testc. a communications auditd. an environmental audite. environmental monitoring

Answer 1

Answer: Option E -- Environmental Monitoring

Step-by-step explanation:

Environmental monitoring is the process by which environmental media are being sampled and analyzed for quality monitoring of the environment. Environmental monitoring includes, sand monitoring, water monitoring, plant monitoring and air monitoring. Therefore, since BP wanted to identify the changes in public opinion impacting the firm, environmental monitoring should be conducted.