Question

Compared to 10 years ago, BMW sells a greater share of its cars to females, African Americans, Hispanics, Asian Americans, and younger customers. Which market modification strategy does this represent?

A. Increasing a product’s use

B. Creating new use situations

C. Changing the value offered

D. Finding new customers

E. Product adaptation

Answer 1

The correct answer is letter "D": Finding new customers.

Step-by-step explanation:

German carmaker BMW (Bayerische Motoren Werke) is worldwide known for manufacturing sport-luxury vehicles. Its vehicles are one of the most preferred among middle and high-range executives. BMW's main market is Europe, though, in the past years the company has had a relevant spread all over America since the introduction of new "affordable" cars such as the series 1 and 3. The purpose of the change is finding new customers in different regions.