Identification is important to persuasion because audiences are more likely to be persuaded when they can identify the speaker’s reasoning.
Step-by-step explanation:
The speaker who is answering the situation with reasoning will be praised by the audience in a more positive and responding manner.
Audience is more able to relate with the speaker who is talking according to their problem and giving them reasoning for their problems and situations. Pointless or speaking without reasoning make no sense to listeners and thus not responded by audience.