Question

Sierra Miller Inc. is a travel company that sells whitewater rafting and kayaking travel packages. The company has a telemarketing team which regularly gathers information about travel needs from potential customers. This information is entered into the company's electronic system to help segment customer groups based on their needs and requirements. Sierra Miller is using:__________

Answer 1

Database marketing

Step-by-step explanation:

Database marketing is a form of direct direct marketing which creates focused databases for direct marketing communications using consumer databases.

These databases involve names and addresses of customers, telephone numbers, emails, purchase history, requests for information, and any other data that may be legally and accurately collected for such databases may be obtained through free product application forms, credit applications, contest entry forms, product warranty cards, and product newsletter memberships.