Answer:
Valence
Step-by-step explanation:
Valence is the importance that a person imposes on the benefits of a result based on their interests, goals, beliefs, and inspiration sources.
Prominent variables include the beliefs, desires, aspirations, interests and influences that strengthen their drive for a specific outcome.
The degree to which an individual values a particular outcome or reward is defined by valence. It is not a real feeling of satisfaction, but the predicted satisfaction of a specific outcome.