Question

Tiffany & Company knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.

A) Trademarks
B) Visual icons
C) Cultural symbols
D) Brand names
E) Ethnic emblems

Answer 1

Answer: Cultural symbols

Step-by-step explanation:

Cultural symbols are drawings, numbers or characters that have a specific meaning in a particular culture.

Tiffany and Co had to have an idea of the cultural symbols of Japan, in order to not associate their brands with the number four which is negative symbol to the Japanese.