Question

Escapade Holidays is a travel house in New Jersey that recently created a website to attract travel clientele for the company. It is vital that the company is able to track time spent on each page by visitors, which helps Escapade understand the destinations and offers that customers seek. Which of the following will best help the company understand customer behavior patterns as well as reveal the URLs left by visitors?

Answer 1

Clickstream data

Step-by-step explanation:

They are a detailed record of how participants scale through the Web site during a task. The record typically includes the pages visited, time spent on each page, how they arrived on the page, and where they went next.