Answer: Customers in a nonprofit's target market may be reluctant or strongly opposed to receiving their services.
Explanation: A non profit organization is an organization formed to meet some needs in the society without demanding for payments or trying to make profit.
Most times individuals in the society, tends not to value the services rendered by non profit organizations thereby making them reluctant to going to receive the services rendered. Some individuals may based on their personal beliefs strongly stand against some non profit services offered to them also.