Question

New Balance, Inc., successfully repositioned its athletic shoes to focus on fit, durability, and comfort rather than going head-on against Nike and Adidas on professional sports and fashion, respectively. This product repositioning strategy was designed to________

A. react to a competitor's position
B. reach a new target market segment
C. catch a rising trend
D. change the value offered to its customers
E. accommodate its target audience preference for comfortable sneaker

Answer 1

Answer: Option E

Explanation: In simple words, Re positioning refers to the significant change in the brand / brand placement. To re position a product effectively, the organization must adjust the perception of the product by the target market.

In other words, it refers to changing the perception of the customers regarding the product offered. In the given case, new balance tries to establish a market base by offering new utility of product in the form of comfort and durability and not fashion or design.