Question

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?

Answer 1

Answer: Brand Loyalty Decision

Step-by-step explanation:

Brand Loyalty decision making is a type of nominal decision by which the customer will continue purchase the same brand item just like the coke brad purchased, because he is attached and he has a positive desire of coke and he believes coke has that quality compared to another brand of purchased items. so he is loyal to only coke.

There is a possibility that he has compared the coke brand t o another one and that other brand doesn't have that quality he expected, so he has this positive attachment to coke that is why when brad is out of soft drinks he purchases coke.

Answer 2

Answer:Brand loyalty decision

Step-by-step explanation:

By definition, brand loyalty decision is how the consumer makes a fixated decision in that one brand such that they buy it at all times without changing their decision , they are emotionally attached to that brand

This is usually because their personal expectations are always met by this particular brand.

It can be a conscious or unconscious decision but it is always driven by the trust that the customers has when it comes to that brand.

Brand loyalist will not even take a substitute big their brand they wouod rather wait of it not available. They would rather go look for it all over the shops becaue they believe no brand can offer what their preferred brand offers.