Question

Omaha Steaks sending e-mail coupons for items customers have purchased previously, and mailing slick pictures of gourmet steaks and meal packages to addresses that have received orders in the past is an example of _______.

Answer 1

Omaha Steaks sending e-mail coupons for items customers have purchased previously, and mailing slick pictures of gourmet steaks and meal packages to addresses that have received orders in the past is an example of direct marketing.

Step-by-step explanation:

Omaha Steaks sending e-mail coupons for items customers have purchased previously, and mailing slick pictures of gourmet steaks and meal packages to addresses that have received orders in the past is an example of direct marketing.

Direct marketing is a type of advertising that allows companies to communicate directly with individual consumers in order to promote their products or services. In this case, Omaha Steaks is using customer data to target specific individuals who have previously made purchases and sending them personalized offers and promotions. By leveraging this information, they are able to increase customer loyalty and generate repeat sales.

In addition to e-mail coupons, this type of direct marketing strategy can also include other methods such as direct mail, telemarketing, and text message marketing. Overall, direct marketing is an effective way for businesses to reach their target audience with personalized messages and offers.

Answer 2

Answer:Direct Marketing

Step-by-step explanation:

What Is Direct Marketing?

Direct marketing involves promoting a product by directly distributing it to potential customers.

It is referred to as direct marketing because customers are approached directly without using the middleman.

It doesn't depend on mass media advertising because sales are directly delivered through mails or emails.

There is usually a response link on the email which will tell the business of how many customers were responsive to the product. A response is a sign of a potential purchase.