Question

Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming. He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept. Which specific aspect of the AIDA concept is at work?

Answer 1

AIDA ( Attention, Interest, Desire & Action)

Step-by-step explanation:

With the loudness of the TV set that differ from the rest of the TV programmes it is obvious that it will catch the attention of the viewers.

Attention- The consumer becomes fully aware of a product or brand mostly through advertising.