Question

V8 juice has for years advertised itself as a refreshing and nutritional drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. When the manufacturer of V8 juice introduced V8 Orange and Mango juice, it was an example of a _____ strategy.

Answer 1

Answer: Product line extension

Step-by-step explanation:

Here, in this particular case the introduction of V8 mango and orange juice by the V8 corporation is the example of product line extension strategy. This strategy is used by the V8 organization in order to introduce the new item in similar product line. Here , the line extensions has taken place as the organization tends to introduces new items in similar product category.