Question

A marketing research firm selects a random sample of adults and asks them a list of questions regarding their beverage preferences. What type of data collection is involved here?

a. An experiment.
b. A survey.
c. Direct observation.
d. None of these choices.

Answer 1

b) A survey

Explanation:

The type of data collection involved in this question is called a survey.

A survey can be defined as a research method used to collect data from a group with the aim of gathering vital information on a topic of interest.

In conducting a survey, a sample also referred to as the audience is needed. The audience answers questions. From the question, the audience is a random sample of adults.

The success of a survey is based on the effectiveness of the survey questions. A survey question could either be multiple choice questions, rank order questions, rating scale questions and so on.

I hope this answers your question.