Question

You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

Answer 1

SMART stands for: Specific, Measurable, Achievable, Relevant, and Time-based.

The two out of the SMART option i'll pick are Measurable and Relevant.

Step-by-step explanation:

Measurable: As a good social media manager, every proper Ads or campaign that has been pushed out or being planned to be pushed out should have a way of measuring the performance. This way, we have a way of monitoring the response and result of the campaign.

Relevant: As a good social media manager, its not enough to push our an Ads or campaign, the campaign should be relevant to the target market. Publishing a campaign that holds no relevance to the target market in term of content or proper information is simply a waste of fund and effort.