Question

_____ refers to the follow-up activities that a service firm might engage in after a customer transaction.

a. Internal marketing
b. Postpurchase communication
c. Word-of-mouth communication
d. Nonprofit organizational marketing

Answer 1

Answer: Post purchase communication

Explanation: Post purchase communication are ways a company interacts with their customers even after purchase of commodities have taken place. This is done to know if the customer is satisfied with the company's product or service rendered, and also to inform the customer of other product the company has to offer.