Question

Club Med Inc. talks to its present and potential customers to assess their needs for its products. Then it develops products to satisfy those needs. The firm is thus applying the ____ concept.

a) production orientation
b) sales orientation
c) marketing
d) physical distribution
e) facilitating

Answer 1

The correct answer is (c)

Step-by-step explanation:

Club med inc. is applying marketing concept. To perform changes in products and services after taking criticism of customers under consideration is a key aspect of marketing. The company has developed products and made few changes according to the remarks of the customers. Marketing is all about developing a relationship with customers, and evolving products and services to satisfy the consumers.