Question

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing?

Answer 1

​Gray market conflict

Step-by-step explanation:

What is the ​Gray market conflict?

Gray markets allow firms to segment their customer base more profitably than they could if they used only a narrow base of distributors or grappled with the channel conflict, customer confusion and brand dilution that comes from selling through a multichannel network of authorized dealers.