Final answer:
The primary persuasive appeal used in the ad 'REST EASY.ARRIVE REFRESHED.' is pathos, which plays on the audience's emotions to persuade them of the benefits of the product or service.
Step-by-step explanation:
The main persuasive appeal used in the ad 'REST EASY.ARRIVE REFRESHED.' is pathos. This slogan aims to evoke a sense of comfort and well-being, suggesting that whatever service or product being advertised will ensure the consumer feels rested and rejuvenated upon arrival at their destination. It plays on the emotional desires of the audience to feel good and be worry-free during travel or transit, which is a persuasive technique that appeals to the emotions rather than logic (logos) or credibility (ethos).
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