Question

The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.

A) customer response marketing

B) guerilla marketing

C) rective marketing

D) internal marketing

E) inbound telemarketing

Answer 1

E) inbound telemarketing

Step-by-step explanation:

Inbound telemarketing refers to a marketing strategy where a company provides a 24/7 call center( and sometimes toll free) experience to enable customers make informed decisions. It is sometimes called soft selling.