Question

A salesperson at Costco invites you to sample a new cheese and you agree. When she tells you that the cheese is on special in the case behind her, you take a package to purchase. The salesperson appears to have made effective use of

Answer 1

Promotion to complete the marketing plan.

Step-by-step explanation:

The promotion can be used as one of the mechanisms within a persuasive plan that tries to show the consumer the benefits and values that a product or service can offer him over other brands or suppliers. The idea of promotions is to be able to complete a marketing plan that offers the company the possibility of establishing an action plan for the sale of a service or product, taking into account the strategies of time, merchandise, design and the way in which this will be promoted to the final consumer. Therefore, in this way, it would possible to complete the sales process in which the consumer is completely satisfied, not only with the good itself, but also with the strategy used to achieve their preference towards the purchase.