Question

A retail store advertises an SLR digital camera for $350.

Once bargain hunters come to the store, salespeople point out the disadvantages of the low-priced camera and try to convince them to trade up to a better, and more expensive, unit.

This is an example of:A. price following.B. bait pricing.C. odd-even pricing.D. low pricing.E. everyday low pricing.

Answer 1

Answer: Option (B)

Step-by-step explanation:

Here, in this scenario the situation that the store has created is an example of bait pricing. In this case this strategy reflects the advertising strategy that is used in order to attract the consumers by making them ponder upon the fact that they might have to spend less for a commodity which in actual terms costs more.