Question

In 2009 the Coca-Cola Company introduced the "Freestyler," a new freestanding soda dispenser where consumers can chose from over 120 different types of soda and customize their drinks. Freestylers would take the place of typical dispensers where there are only a few different types of soda brands available. In order to develop the new dispenser, Coca-Cola collected information on the soda-drinking habits of individuals in several different age groups, as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines. Coca-Cola’s collection of this information is an example of _____ while the assessment of its impact on the potential for the new "Freestyler" is an example of _________ ​

Answer 1

Coca-Cola collected information on the soda-drinking habits of individuals in several different age groups, as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines. Coca-Cola’s collection of this information is an example of environmental scanning while the assessment of its impact on the potential for the new "Freestyler" is an example of environmental analysis.

Step-by-step explanation:

Environmental scanning: is what business use in order to gather information about certain specifics conserning their intrest on selling their product, in this case sodas. Coca cola scanning had to do with soda-drinking habits of individuals, they consider of cause different age groups. They also research technologies for bending machines for dispending liquids. All this research refers to the environment, which they ougth to know about before actually putting the "Freestyler soda dispenser"

The Environmental analysis has to do more with the analysis of all the information collected in order to see if a dispenser as such would have succes or not.