Question

Gary worked for a textile manufacturer during the first half of the 20th century. When the supply of his company's textiles exceeded customer demand, he realized that he would have to invest more money in advertising his products and go directly to his customers to convince them to purchase his products. Based on this scenario, Gary has most likely adopted the _____ orientation.

Answer 1

Answer: Sales orientation

Step-by-step explanation:

The sales orientation is basically refers to the business approach that helps in making the various types of business profit by focusing that the people buy maximum products and the services rather than focus on the actual requirement of the customers.

• With the help of sales force and the advertising they only focus on selling the maximum products.
• The sales orientation is basically focuses only on the short term plan.
• The maximum share of the actual budget of the products are given to the advertisement or the promotion.

Therefore, The sales orientation is the correct answer.