Question

Inception, a recent Hollywood blockbuster, had created a lot of interest among the viewers even before its release due to the credentials of its makers. The movie was discussed in social network pages and discussion forums.

The discussions increased after its release and it helped the movie do good business.

Which of the following most closely describes the type of marketing discussed in this example?
A) personalized marketing
B) direct marketing
C) interactive marketing
D) word of mouth marketing
E) technology marketing

Answer 1

The correct answer is (D)

Step-by-step explanation:

The above situation is a type of word of mouth marketing strategy. This strategy has helped the company to improve the overall sales and to do good business. Word of mouth marketing is a powerful marketing technique which involves more communication with the customers about the brand and product. Using social network pages to do marketing is an efficient word of mouth marketing companion.