Question

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment or in carwashes where customers are waiting and can have something amusing to read. This would be an example of which type of distribution?

A. a strategic channel alliance
B. multichannel distribution
C. parallel distribution
D.dual distribution
E. restricted distribution

Answer 1

Answer: (D) Dual distribution

Step-by-step explanation:

The dual distribution is one of the type of marketing system strategy widely used in an organization when the manufacturer using the two method simultaneously for getting the products and the services to the users.

The dual distribution is sometimes also known as the multi-channel distribution. The following are some examples of the dual distribution channel are:

• Wholesaler
• Internet direct
• Team of sales

Therefore, Option (D) is correct.