Question

Urgency, specific application, and size of order are examples of ________ segmentation variables for business markets.a. Situational factorsb. demographicc. purchasing approachesd. personal characteristicse. operating variables

Answer 1

Letter a is correct. Situational factors.

Step-by-step explanation:

Situational factors are defined as the set of temporary environmental factors that will influence consumer behavior in the purchasing process.

These may include:

• the physical environment: physical characteristics that influence purchase such as the organization and size of space.
• the social environment: influence of consumption by other people.
• the task: convenience of purchase for some reason.
• the time: time the person has to make a purchase.
• antecedent psychological states: spirit and psychological states that influence people to buy.