Question

Scott Bartello, a salesperson for Lamkin Golf Products, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called

Answer 1

The correct answer is prospecting.

Step-by-step explanation:

The organized search that is based on the use of techniques specially designed to find potential clients for a given business is known as commercial prospecting. This is a fundamental point to maximize the success of a company and attract new investors.

Although commercial prospecting can significantly increase the performance of a company and move it from an acceptable activity to occupy an important position in the market, many entrepreneurs ignore this step or simplify it, thus losing endless opportunities for gold from make your products and services the most sought after.