Answer:
The correct answer is Bridge.
Step-by-step explanation:
When a bridge is stretched, two banks are separated by a river, an abyss or another obstacle. Throughout history, building bridges has been a sign of civilization, a way to connect people, people and stimulate trade. That is why the metaphor of communicating is how to build a bridge between two people seems like a good way to start thinking about the issue of how the new communication should be.
Following the metaphor, the first thing is to build a solid bridge. Nobody wants to cross a bridge of lianas with rotten boards as seen in adventure movies. The communication must be solid and well done, this is a minimum and goes through the professionalism of the builder, of the communication agency. But that is a minimum, it is the necessary but not sufficient condition. Let's dig a little deeper.