Question

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This poster was created for the 1872 presidential election.

The presidential candidate was former Civil War general Ulysses S. Grant. His vice-presidential running mate was US senator Henry Wilson.

The text at the top reads, "The Workingman’s Banner. For President. For Vice-President.” The bottom of the poster reads, "The Galena Tanner” and "The Natick Shoemaker.” A tanner is someone who makes leather.

How does this campaign poster from the 1872 election rely on the "plain folks” technique? Check all that apply.

The shield has an American flag on it.
Grant is depicted as a Civil War hero.
Both men are shown in the kind of clothing worn by laborers.
The text at the bottom draws attention to their “average” careers.
The text at the top includes the phrase “workingman’s banner.”

Answer 1

Both men are shown in the kind of clothing worn by laborers.

The text at the bottom draws attention to their “average” careers.

The text at the top includes the phrase “workingman’s banner.”

Step-by-step explanation:

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Answer 2

Both men are shown in the kind of clothing worn by laborers.

The text at the bottom draws attention to their “average” careers.

The text at the top includes the phrase “workingman’s banner.”

Step-by-step explanation:

This poster relies on what is known as the "plain folks" technique. This refers to an approach in politics in which a candidate is presented as a very common and plain man. This is intended to create a relationship between the candidate and the voter. Many people believe that candidates gain more support when they appear to be relatable to the common voter, as this suggests that they understand the concerns of common people.