Answer: False
Explanation: In simple words, brands can be defined as those tags which attracts the customers and helps a firm to maintain a stable customer base. Brands indulge customers emotionally or economically to buy the product due to quality reasons.
However brand cannot give a a rational customer absolute knowledge about the price of the product as the firm with even a strong brand image have to do promotional and advertising activities due to heavy competition in the market.
A positive brand image do help the firm to get the initial attention of the customer but still they have to inform customs about why they are charging more than others.