Answer:
Primary data.
Step-by-step explanation:
Primary data is data which is collected by researcher through first hand sources i.e. original from methods like experiments, or surveys, whereas, secondary data is the already collected data in the past by someone else. For example, suppose if a food company wants to enter into Indian food market of already existing food items then it will resort to already collected data through reports and articles whereas, if it wants to come up with new food item in the market then it will go for primary collection of data to know the preference of consumers over it's new food item.