Question

A firm that is willing to maintain its market share, and not attack the leader and other competitors in an aggressive bid for further market share, is known as a ________.

A) market challenger
B) market leader
C) market follower
D) market nicher
E) market entrant

Answer 1

The correct answer is C that is Market follower

Step-by-step explanation:

Market follower is the one or the company who follows what the leader do . The market followers does not want to take the risks . Rather, they observes what their competitors do and most especially the market leaders. And then the firm adopts or grab or follow the strategies of the leaders.

So, the firm or organization who is ready to maintain the market share by not affect the competitors will be called as the market follower.