Question

Miranda is an executive for a company that manufactures dental tools. Her company prefers to measure progress by what percentage of the total business in the marketplace it controls. What is her company most interested in

Answer 1

Answer: Market Share

Explanation:

Market Share is the the percentage of the total market that a business or a product controls.

For a company, it is the ratio of the company's total sales to the total sales of the industry it operates in. For example, if Miranda's company made a total sales of $10 million and the dental tool market is worth $100 million, Miranda's company controls 10% of the market and has 10% market share.